NATURA BISSÉ
Project Overview
Natura Bissé is a Barcelona-founded luxury skincare house (1979) built on spa heritage and high-performance formulas sold across retail, professional cabins, and digital. The challenge was to translate a five-time World’s Best Spa Brand into a global storefront that feels ritualistic and editorial, while still converting: concern-led discovery, collection merchandising, spa booking adjacency and multi-market commerce without diluting the brand.
Project Process
I approached the site as a high-consideration commerce system for UK customers, not just a catalogue dump. Information architecture was structured around how luxury skincare is actually shopped: concern, ingredient, collection and ritual, then layered with bestsellers, minis, gifting and professional treatment CTAs.
Project Recommendation
For clients who want spa-grade results at home, Natura Bissé is built for you.